Clorox cleaner and DDB West find a new use for Founding Father Franklin

Cleaning products aren’t usually funny, or even interesting, so DDB West in San Francisco has delved into American history to enlist Founding Father and polymath Benjamin Franklin (he invented bi-focal specs among other things) to promote Californian company Clorox’s new tube gadget. This ensures you don’t leave any valuable cleaning fluid at the bottom of the container.

Does Ben raise a smile? Just about.