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The world is still searching for the secret of viral videos but here’s an idea: try five minutes of (allegedly tongue-in-cheek) gangster violence and call it Bad Motherfucker.
YouTube removed it apparently but was then prevailed upon top put it back; nearly nine million views in under a week counts for a lot, even in the Google universe.
Bad Motherfucker is the latest opus from Russian band Biting Elbows and the film, like its nearly-as-successful predecessor Insane Office Escape, was directed by Ilya Naishuller for Great Guns.
Not sure how applicable all this is to mainstream advertising (if such a thing exists any more) but Lynx (or Axe) Motherfucker has a certain ring to it.
