Durex and TMW produce a car-parking orgasm

Here’s whole new spin on parking the car – it’s like sex, or it is if you arm yourself with some Durex Ultra Thins.

Or possibly not, but it’s a nice ad anyway in a category that usually produces toe-curling attempts to be both rude and skirt around the subject.

It’s from marketing agency TMW, whose creative director is industry veteran Paul Tullo, and which is now part of Don Elgie’s Creston Group.

TMW describes itself as a ‘creative influence’ agency that puts ‘intelligent influence’ at the heart of its work. Presumably that means (if it means anything) it’s creative but sane.

Anyway, in the above ad. ‘Intensely Close,’ it works.

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