Youtube
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What does IKEA have in common with condom ads?
I’ve no idea who or what UkraineArsenal is (hope he or she isn’t stranded in the Crimea) apart from a…
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Ad proof that Coke Light softens the brain?
Many philosophers and neuroscientists (and people with an inclination to both) have speculated recently that the world’s collective brain is…
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Creative
What does the fox say about YouTube ad success?
It’s not enough for an ad for make you laugh and sell a few products these days; it needs to…
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Advertisers
BETC’s Evian ad tops YouTube poll, Puma for JWT, VCCP scoops London agency gong, more phone hacking tales
According to Adweek Evian’s ‘Baby & Me’ from BETC was the most-watched YouTube ad of 2013 vwith over 67m hits.…
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Kmart scores 13m YouTube hits for Joe Boxer
US retailer Kmart has had a number of big viral hits recently, courtesy of under-fire agency DraftFCB, and this latest…
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EE puts its Bacon to good use in battle with Oliver
By all accounts Hollywood actor Kevin Bacon has done a great job for EE, the rather more palatable current version…
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Do new Toyota and TrueMove H ads disprove the YouTube hits measure of ad excellence?
Over the years Saatchi & Saatchi LA has produced a series of outstanding ads for Toyota, surely one of the…
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Twilight’s Pattinson goes fang-free for Dior Homme
“I wanna be your back door man” intones Led Zep’s Robert Plant at one point in Whole Lotta Love. Well…
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Does W+K Amsterdam’s ‘Dropped’ adventure for Heineken show that brands can make content?
There’s been much recent discussion (at Cannes and elsewhere) about the morphing of selling messages from advertising to broadcast content…
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