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What does the fox say about YouTube ad success?

It’s not enough for an ad for make you laugh and sell a few products these days; it needs to rack up zillions of views of YouTube and other online media.

Here’s YouTube’s list of its most popular ads. Sure you know them already.

But, if you really want to wow the world’s online video community you do this, it seems. By the time you read this The Fox (What Does The Fox Say?) from Norwegian comedy duo Ylvis will have crashed through 300 million hits.

Prepare for much more advertainment zaniness in 2014.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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