old spice
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W+K’s new ‘Mandroid’ pulls for Old Spice
Wieden+Kennedy has returned to its favourite crumpet-packed beach (remember ‘Whatever’s Comfortable‘?), this time for Old Spice. It’s not quite the…
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Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car
Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot…
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Leo Burnett hops on Isaiah’s Old Spice bandwagon
What’s all this? Handsome Old Spice hunk Isaiah Mustafa (sigh) is coming the UK to lead the search for the…
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George Parker: how I worked my Agency Fireman miracle for Old Spice
In spite of my innate modesty, I can claim that during my tenure as Dorland’s “Agency Fireman,” I did pull…
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P&G and Wieden+Kennedy keep on suffering the Old Spice post-Isaiah blues
Procter & Gamble and Wieden+Kennedy are still floundering around, as far as I can see, in the attempt to come…
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W+K unveils Old Spice Wild Collection’s Wolfdog
This is Wolfdog, Wieden+Kennedy Portland’s latest attempt to find a front something or other for Old Spice (for its new…
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