By George Parker on June 17, 2013
In spite of my innate modesty, I can claim that during my tenure as Dorland’s “Agency Fireman,” I did pull off the odd miracle or two. The “Saving of Old Spice” was one of the more memorable. Even though Old Spice had been a client of Dorland’s for a number of years, It had finally [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged agency fireman, buxom maids.bikinis, dorlands, Geoffrey Sladen, George Parker, John Maltman, old spice, tv ads
By Stephen Foster on May 15, 2013
Procter & Gamble and Wieden+Kennedy are still floundering around, as far as I can see, in the attempt to come up with a convincing post-Isaiah Mustafa Old Spice campaign. Here’s the latest featuring the spectacularly irritating former NFL player Terry Crews. Pace my friend Giles Keeble’s comments about ad categories; doing a spin on a [...]
Posted in Agencies, Clients, Creative, News | Tagged cheesy ad, isaiah mustafa, new TV campaign, old spice, procter & gamble, Terry Crews
By Staff on March 12, 2013
This is Wolfdog, Wieden+Kennedy Portland’s latest attempt to find a front something or other for Old Spice (for its new ‘Wild Collection’ rather than the main brand). Since multi-award winning Isaiah Mustafa hung up his towel the agency has struggled somewhat; its ‘nerd’ campaign had its moments but not enough of them. This is all [...]
Posted in Agencies, Clients, Creative, News | Tagged awards, front man, isaiah mustafa, new product, old spice, wieden+kennedy portland, wild collection, wolfdog
By Stephen Foster on January 28, 2013
Alas it’s not the arrow at old Coke we anticipated, rather an equally audacious ‘Get Happy’ idea featuring a besuited executive talking in Jamaican patois. And hardly a car in sight. Volkswagen and Deutsch LA have produced two recent blockbusters for the Super Bowl, ‘Young Darth Vader’ and ‘The Dark Side,’ but this one assumes [...]
Posted in Agencies, Clients, Creative, News | Tagged deutsch la, get happy, jamaican patois, mjz, old spice, super bowl ad, Tom Kuntz, volkswagen, young darth vader
By Stephen Foster on January 18, 2013
Well here’s a turn-up; Gillette has dropped agency-of-the-moment Wieden+Kennedy from the shortlist for its $300m account, leaving Grey and Saatchi & Saatchi to compete against incumbent BBDO (Publicis has also been dumped). Gillette is owned by Procter & Gamble and it looked odds-on that W+K would make it through to the final round at least [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged $300m account, Gillette, grey, old spice, olympics, procter & gamble, saatchi & saatchi, shortlist, wieden+kennedy
By Staff on November 22, 2012
According to the Mayan calendar (by which we all set our clocks) the world is coming to an end on December 21. So Wieden+Kennedy and Old Spice have made the decent gesture of producing a video game to try to avert this unfortunate eventuality. Dikembe Mutombo (left) is a former NBA star so well-equipped for [...]
Posted in Agencies, Clients, Creative, News | Tagged believe in your smellf, Dikembe Mutombo, four and a half weeks to save the world, isaiah mustafa, old spice, video game, wieden+kennedy portland
By Stephen Foster on September 21, 2012
Actually it’s a heavyweight against a cruiserweight when you consider the size of the respective networks, vast for BBDO much smaller for W+K. But increasingly these two seem to be the agencies at the top of client minds when they weigh up the attractions of a new agency. Both are competing for BBDO’s Gillette account [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged Andrew Robertson, asia, bbdo, Gillette, old spice, olympics, procter & gamble, spikes, Visa, wieden+kennedy
By Stephen Foster on September 12, 2012
Old Spice was the campaign that finally seemed to persuade the big bucks sector of the client world that Wieden+Kennedy Portland could do it, especially as it won loads of plaudits for Procter & Gamble, not usually a driver of things creative. P&G isn’t Nike, after all. W+K followed the hugely successful Mustafa Isaiah ‘I’m [...]
Posted in Agencies, Clients, Creative, News | Tagged George Parker, Greg Jennings, Mustafa Isaiah, old spice, wieden+kennedy portland
By Angie Dean on August 29, 2012
Old Spice fans missing their pecs as Isaiah Mustafa has given way to a rather weedier protagonist can entertain themselves with actor (and former NFL star) Terry Crews’ rippling muscles in this new Vimeo film from Wieden+Kennedy Portland. Usually with these things it says “don’t try this at home” but here you’re supposed to. It [...]
Posted in Agencies, Clients, Creative, News | Tagged isaiah mustafa, old spice, Terry Crews, vimeo, wieden+kennedy portland
By Staff on July 31, 2012
Interesting Olympic ads are coming thick and fast now and here’s one from from Wieden+Kennedy Portland for Old Spice (W+K has provided a pretty high number of them, most notably Procter & Gamble corporate and Nike). It would have been easy for W+K to revert to the Isaiah Mustafa route (or something close to it), [...]
Posted in Agencies, Clients, Creative, News | Tagged old spice, olympics, procter & gamble, wieden+kennedy portland
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