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Nike tries to monster rivals with ‘the phantom’ for Phantom
Nike is launching a new version of its Phantom football boots so agency Wieden+Kennedy has invented the phantom, a mysterious…
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Nike goes back to 1996 to celebrate France World Cup win
If it was a good idea then it probably is now and Nike has revived its famous Eric Cantona poster…
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Nike fast forwards to 2033 – with China for the World Cup
Nike and Adidas are duelling to ‘own’ soccer (Adidas is an official World Cup sponsor, not that it bothers Nike)…
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Nike comes back for second helping in World Cup wake
There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup…
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W+K sets out to capture the essence of London for Nike
Has it been a while since we had a Wieden+Kennedy London epic for Nike? Can’t recall one apart from ‘Write…
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Nike hopes the fates smile on record-breaking Mo Farah
Mo Farah seems to be carrying the flag for the British in his own in the underwhelming (and wet) IAAF…
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New Aussie Nike campaign recharges ‘Just Do It’
Nike seems to be returning to basics – ‘Just Do It’ – and not before time. Some of its more…
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Wieden+Kennedy unveils Roger’s special effect on Nike
It’s Wimbledon now with the US Open to follow so Nike is putting on its tennis shoes with Roger Federer.…
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W+K strikes gold for Nike with failed Marathon bid
Ogilvy New York’s ‘The Refugee Nation’ for Amnesty International – whereby a team of refugees was entered for the 2016…
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