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Wieden+Kennedy unveils Roger’s special effect on Nike

It’s Wimbledon now with the US Open to follow so Nike is putting on its tennis shoes with Roger Federer. As is the rest of the world, it hopes.

Simple, obvious even but Wieden+Kennedy does it with panache.

That’s how you keep an account for thirty-odd years (helps if you’re next door too).

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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