McDonalds
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McDonald’s and IBM’s Watson are Oscars star turns
By most people’s judgement this year’s Super Bowl ads failed to wow – how did the Oscars do? Here are…
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Burger King’s ‘Whopper wiener’ sparks fast food fight
Everybody seems to be picking on Burger King these days: its campaign to launch its new ‘grilled (hot) dogs’ in…
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James Corden orchestrates a special ‘carpool karaoke’ for McDonald’s
It’s seems a long time ago already but McDonald’s’ crowd-sourced Christmas campaign from Leo Burnett culminated in a one-off Christmas…
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McDonald’s denies its own ‘secret recipe challenge’
Well who’d have thought it? McDonald’s laughing at itself. But that’s what it’s doing here in this ‘secret secret menu…
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McDonald’s and Leo Burnett set off on the long, long journey to Christmas
I see from the creative agency billings table that Leo Burnett, admirably consistent as ever, is up there among a…
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Emojis eat McDonald’s in new BETC campaign
Are emojis humanising or the opposite? McDonald’s and BETC Paris have enlisted their services in this diverting new campaign –…
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McDonald’s strikes a chirpy note – but it needs a bit more than that to escape its market woes
McDonald’s’ UK advertising seems to be essaying a chirpier note of late, moving away from the more downbeat style where…
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Leo Burnett unveils new ‘Good Times’ for McDonald’s
Leo Burnett is busy basking in the glories of #LikeAGirl in Cannes (even more goodies to come surely) but they’ve…
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Can McDonald’s new Hamburglar ride to the rescue?
New McDonald’s boss Steve Easterbrook is trying to revive the sagging brand, a mighty task. One idea must have been…
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