New McDonald’s boss Steve Easterbrook is trying to revive the sagging brand, a mighty task.
One idea must have been to ditich all the old McD bits, like the revolting Ronald McDonald, and find some new ones.
But it seems like its ‘back to the future,’ in some respects anyway.
And, didn’t you just know, he seems to be a social media phenomenon.
Whether or not he sells any more burgers is a moot point but he’s certainly making an impact.
There are times when this business….