McDonalds
-
Advertisers
Omnicom’s new McDonald’s agency is..We Are Unlimited
Yes it’s true: the name of Omnicom’s new agency, set up to handle McDonald’s in the US (and elsewhere it…
Read More » -
Advertisers
McDonald’s goes universal in new UK poster campaign
We’re still waiting to see what McDonald’s’ groovy new data-driven DDB-dominated agency in the US looks like and curious to…
Read More » -
Advertisers
McDonald’s sheds some light on new US agency, creative expectations and pay policy
Piecing together the details of Omnicom’s new DDB-based creative agency for McDonald’s is a diverting entertainment and some clues have…
Read More » -
Advertisers
Leo Burnett UK still produces the goods for McDonald’s despite US agency change
McDonald’s has consolidated its US advertising into a new Omnicom entity, headed by DDB. Bad news for Leo Burnett in…
Read More » -
Advertisers
Omnicom’s giant land grab continues with McDonald’s from Publicis/Burnett
There’s no holding Omnicom at the moment: fresh from taking the lead in so-called ‘Mediapalooza’ with its new entity Hearts…
Read More » -
Advertisers
McDonald’s creative review seem barmier by the day
It’s been a while since we had a client who, on the surface of it, seemed utterly bonkers – intriguingly…
Read More » -
Advertisers
WPP doesn’t want McDonald’s – could this be an opportunity for FCB?
Ad Age reckons that WPP has pulled out of the holding company review for the $1.4bn McDonald’s creative account, cutting…
Read More » -
Advertisers
McDonald’s reviews $1.5bn US creative – UK consultancy Flock wins prime pitch job
It was bound to happen after the appointment of Brit Steve Easterbrook to head McDonald’s but the fast food giant,…
Read More » -
Advertisers
BETC Paris finds an unlikely edge for McDonald’s
It’s always worth taking a look at anything that emanates from BETC Paris, even a thirty second ad plugging a…
Read More »