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McDonald’s goes universal in new UK poster campaign

We’re still waiting to see what McDonald’s’ groovy new data-driven DDB-dominated agency in the US looks like and curious to know what it’s going to be called.

But Leo Burnett in the UK is still on the case and it’s produced a bright new poster campaign underlining what they’re calling the “universal appeal” of some McD staples. There are various languages.

60328_mcd_london_wrap

60328_mcd_london_wrap

Clever, tells us something we all know in a new way.

MAA creative scale: 8.

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