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ChatGPT upends the lonely granny cliché in new campaign

Portrayals of grandmas and AI are generally a sorry tale. The talk is all about how a bot can rescue old ladies from loneliness, and how AI is the best companion she can hope for at her stage of life. But here ChatGPT brings us three very sassy women who are using their new supercharged chatbot to enhance their already active lives.

The ad is for GPT-Live, a new voice model that makes talking with AI feel much more like having a real conversation. You can listen and speak at the same time, and the AI makes conversational noises like “mmm” or “yeah” to show it’s listening.

It’s fun, entertaining, and unexpected. These girls could give VCCP’s cunning Daisy a run for her money anytime.

MAA creative scale: 8

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