McDonalds
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Publicis.Sapient teams with Capgemini to win McDonald’s transformation task
Publicis Groupe has won another significant slice of business from McDonald’s following the appointment of Leo Burnett London to handle…
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McDonald’s picks Leo Burnett London for global sports
McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo…
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TBWA Paris steers McDonald’s family values the right way
McDonald’s is delving into family relationships once more – which it spectacularly botched with its UK ‘Bereavement’ ad from the…
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McDonald’s gets real for (imaginary) summer
After the spot of bother with its ‘Bereavement’ ad (below) – a rare misjudgement – McDonald’s and Leo Burnett are…
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McDonald’s gets it wrong with bereavement ad
McDonald’s has run into a wave of flak for this new ad from Leo Burnett, showing a mother and son…
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Leo Burnett adds punch to McDonald’s coffee
Is there a new urgency at McDonald’s UK agency Leo Burnett? Leo B’s advertising for McD, this side of the…
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McDonald’s takes a leaf out of Apple’s book with relaunch by We Are Unlimited
Years ago Apple told us “there’s an app for that,” heralding the final coming of smartphone mania. Now McDonald’s newly-minted…
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Ad Tech
Leo Burnett North America puts media tech expert Swinand in charge
Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s…
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Ad Tech
Big advertisers wake up to perils of digital and data – well, some of them do
Advertisers don’t have to agree about everything of course but the groovy new digital world seems to have them in…
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