Home / Advertisers / McDonald’s gets it wrong with bereavement ad

McDonald’s gets it wrong with bereavement ad

McDonald’s has run into a wave of flak for this new ad from Leo Burnett, showing a mother and son recalling a deceased father over a Big Mac.

You shouldn’t exploit such events to sell burgers is the criticism and, you have to say, the objectors have a point.

But Burnett and McDonald’s do try to make their ads part of contemporary UK, with adland’s version of real people.

This one? A misjudgement.

MAA creative scale: 4.

You May Also Like

About Staff

© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.