lucky generals
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Lucky Generals rises to the occasion for Paddy Power’s new IPhone app
When you’re the Paddy Power AOR you have to look to your laurels: any slacking and the Irish bookie will…
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Liverpool’s Brendan Rogers is the latest butt of Paddy Powers’ mischief campaign
Liverpool manager Brendan Rogers has been under the cosh recently and probably the last thing he needed was Paddy Power…
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Lucky Generals unveils new Pot Noodles fitness regime
Pot Noodles (quite famous for some its advertising, although precise examples elude me) has decamped from Mother to Lucky Generals.…
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Lucky Generals finally takes Chris Eubank ‘youth hostelling’ for Hostelworld
Every agency wants clients to think: I’d like some of that. It makes the business of winning accounts rather easier.…
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Andy Nairn of Lucky Generals: why you should be able to flag up a great campaign idea
Flags have had a hard time of it recently. Most obviously, there has (quite rightly, in my view) been a…
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Lucky Generals skinny dips for Hostel World
Will Lucky Generals be the London indie agency to make the breakthrough to the big time? It didn’t win the…
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Lucky Generals launches ‘Goonervision Song Contest’ for Paddy Power
I’ve often found Paddy Power’s advertising efforts mildly irritating – sometimes more than that. You set out to be ‘disruptive’…
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Paddy Power and Lucky Generals offer Lib Dems’ Nick Clegg some job opportunities
Lucky Generals is back into the election lists for bookmaker Paddy Power, this time offering odds on Liberal Democrat leader…
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Paddy Power and Lucky Generals bring election to life
Lots of people have been bemoaning the lack of sparky election ads, harking back to the moth-encrusted days of Saatchi’s…
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