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Lucky Generals unveils new Pot Noodles fitness regime

Pot Noodles (quite famous for some its advertising, although precise examples elude me) has decamped from Mother to Lucky Generals.

Planning general Andy Nairn says it’s no longer featuring ‘slackers’ so here we have yet another ‘aspirational’ film – ‘You Can Make It’ – featuring what looks like a boxer on the unlikely fitness regime of Pot Noodles.

But this is Lucky Generals, so there’s a…

Neat, not really a campaign but Pot Noodles probably doesn’t have the budget for that. MAA creative scale: 7.5

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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