leo burnett
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Agencies
Publicis groups all US creative agencies together
Sir Martin Sorrell may say that he wants WPP to behave more like “one company” but his rivals seem to…
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Samsung launches death-defying wireless phone charger
Samsung’s wireless phone charger sounds a good idea and it’s skilfully brought to life by Leo Burnett Chicago in this…
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Agencies
New-style Leo Burnett London has dramatic new look
It’s all change of Leo Burnett London with a new CEO in Gareth Collins from Fallon, a lively new creative…
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Burnett’s Sobhani reveals new creative influx
Leo Burnett London seems to sail on in its stately way – something of a miracle in today’s stormy seas…
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McDonald’s picks Leo Burnett London for global sports
McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo…
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Advertisers
McDonald’s gets real for (imaginary) summer
After the spot of bother with its ‘Bereavement’ ad (below) – a rare misjudgement – McDonald’s and Leo Burnett are…
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McDonald’s gets it wrong with bereavement ad
McDonald’s has run into a wave of flak for this new ad from Leo Burnett, showing a mother and son…
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Leo Burnett adds punch to McDonald’s coffee
Is there a new urgency at McDonald’s UK agency Leo Burnett? Leo B’s advertising for McD, this side of the…
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Ad Tech
Leo Burnett North America puts media tech expert Swinand in charge
Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s…
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