coca-cola
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Advertisers
Coca-Cola spills over into feelgood campaign from Open X’s David Miami
WPP’s relationship with Coca-Cola via bespoke agency Open X seems one of the brighter spots on its horizon (one hesitates…
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Advertisers
Coke’s Powerade launches Olympic blitz with mental health spin
It’s Olympics year once again and the world’s biggest brands are gearing up to say something different (they’ve said quite…
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Advertisers
Ogilvy and Hamlet mix hip-hop and street food for Coke’s ‘Foodmarks’
Some of the iterations of Coca-Cola’s ‘Foodmarks’ campaign are more diverting than expected, as is this from Ogilvy Singapore. It’s…
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Advertisers
MAA Ad of the Week: Coca-Cola ‘New Guy’ from WPP’s Open X
‘Portfolio marketing’ is a tricky old thing: one ad for lots of products can mean that none of them get…
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Advertisers
Coca-Cola overdoses on Xmas Santas
“The world needs more Santas” Coca-Cola is telling us in its latest Christmas extravaganza, and when you look around at…
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Advertisers
Coke cans ‘totally tropical’ Lilt
After 50 years Coca-Cola is dropping its ‘totally tropical” Lilt brand – to be rebranded as Fanta Pineapple & Grapefruit.…
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Advertisers
Creative Vega moves in at Ogilvy and Coca-Cola’s OpenX
The trend for big ad holding companies to hire client-specific creatives continues with Guillermo Vega, former CCO of Saatchi &…
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Advertisers
Is the Qatar world cup a sponsor’s dream or nightmare? Coke is first up
The increasingly controversial FIFA World Cup in November is hoving into view and Coca-Cola, a main sponsor since 1978, is…
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Advertisers
WPP’s new Coke agency Open X wants the world to sing along with Sprite
Coca-Cola appointing WPP as its lead agency for just about everything last year was probably just about the most significant…
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