***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age unless you stop advertising altogether). And stop sponsoring music, which Coke clearly isn’t going to [...]
Did you know that Denmark is the happiest country in the world (according to the UN)? Me neither. But this is the notion driving McCann Copenhagen’s latest effort for Coca-Cola’s ‘Open Happiness’ campaign. Coca-Cola – The Happy Flag from McCann Copenhagen on Vimeo. If people in the UK started waving Union Jacks at visitors they’d [...]
Scam ads look like being the flavour of the year following JWT India’s Ford Figo fiasco. Now Leo Burnett has withdrawn two winning radio ads for Tata from the same Goafest ad awards and similar cases seem to be emerging from under every upturned stone. Sources in China tell us that Ogilvy’s 2012 Cannes Grand [...]
Cannes Lions has announced its first line-up of speakers for this year’s June adfest and it includes: Lee Clow TBWA), James Heekin (Grey), David Karp (Tumblr), Muhtar Kent (Coca-Cola), George Lois, Jane McGonigal (designer and author apparently), Tim Mellors, Lou Reed, Justin Shaffer (Facebook), Sir Martin Sorrell, Kevin Systrom (Instagram), Joseph Tripodi (Coke), Vivienne Westwood [...]
The Super Bowl ad we all want to see before Sunday’s game is Wieden+Kennedy Portland’s for Oreo – Mondelez gave the task to W+K ahead of official lead agency DraftFCB. Apart from info to the effect that it features a struggle between between people who like the crunch and those who like the cream in [...]
If it weren’t for the fact David Cameron (left) watches so little television, I would be forced to conclude he has been modelling his recent behaviour on Borg, the Viking Himbo now fronting Tesco’s advertising. How else to explain his assault on multinational brands in recent days – which has all the subtlety of Thor [...]
Volkswagen and agency Deutsch have a lot to live up to each time the Super Bowl comes around (February 3, if you’ve been living in a cave) following the success of ‘Young Darth Vader’ two years ago and ‘The Bark Side’ last year. So, as they do these days, it’s launched a teaser ad for [...]
After a long and challenging week (with not that much going on) it’s nice to get a new ad from Guinness and agency AMV/BBDO. Guinness advertising has left me bemused for years; I now see that the famous Jonathan Glazer ‘Surfers’ ad is about time, pouring a Guinness takes a bit longer than a Heineken. [...]
Well it has if you think sweet reasonableness packs a punch. Stung by anti-obesity campaigners (like former CPB creative supremo Alex Bogusky) Coca-Cola has launched a TV and online campaign called ‘Coming Together’ trying to show that it’s doing its bit to produce thinner Americans (two thirds of whom are allegedly obese, or about to [...]
We remarked the other day, apropos Coca-Cola, that clients were beating a path to Grey Advertising’s door. But if you want to do that in Japan it’s tricky, the office is tucked away. One version has it that it takes a seven-minute walk, four minutes of skating and a two-minute horse ride from Ebisu station [...]
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