coca-cola
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Pitch-prone Coca-Cola reviews business still at WPP
Winning all of Coca-Cola’s agency marketing business was one of the few good things to happen to WPP during the…
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Ajaz Ahmed’s Studio.One snatches Coca-Cola Christmas from WPP
Revenge is sweet they say, some add that it’s best eaten cold. Ajaz Ahmed’s new outfit Studio.One has reportedly pipped…
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Coca-Cola pitches as pillar of the UK community
McDonald’s has done pretty well in the UK by embedding that most American of brands as part of everyday Britain…
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WPP’s Ezekiel returns to Publicis – does this mean Coca-Cola account is under siege?
Must have been an interesting encounter between Laurent Ezekiel, WPP CMO and CEO/architect of WPP’s bespoke Coca-Cola agency Open X…
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Pepsi, Coke and Snickers: are big advertisers losing the plot?
Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years…
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Can Piaf and Beckham outdo Coke for Pepsi?
Coca-Cola’s recent advertising via WPP Open X has won many plaudits, now historic rival Pepsi is entering the fray with…
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Open X enjoys a winning Coca-Cola moment
Coca-Cola is currently probably WPP’s most important account – it recently lost US media to those French marauders at Publicis…
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Big blow for WPP as Coca-Cola US media departs for Publicis
This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from…
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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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