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BETC’s Emily in Paris – even better than the original
Netflix’s Emily in Paris is one of those Marmite shows (although it has plenty of fans) and it provides plenty…
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BETC’s Rosie Bardales: my high hopes for Cannes
Rosie Bardales, global executive creative director at BETC, and member of the jury of the 2021 Cannes Lions in the…
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Bouygues and BETC put Valentine’s Day scrolling to bed
Guess Valentine’s Day will only be for existing couples this year (although hardened seducers of whatever persuasion will doubtless get…
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BETC hacks Instagram to track down missing people
There are some booming activities in these straightened times, unfortunately people trafficking is one of them. According to UN data…
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Havas down one per cent – BETC leads creative charge with Sephora epic
Havas is now part of the Vivendi empire, which gives the French-owned network a lot of firepower. Although organic revenue…
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BETC’s human touch gets Citroen motoring
What does a car brand actually stand for? Is it more than the sum of bolts and rivets? Citroen used…
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Hirst moves to global role at Havas, BETC plans to go global
Havas has named Chris Hirst as head of its international creative network, working alongside Havas Media Group CEO Peter Mears…
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BETC Paris navigates the perils of Disneyland
The entertainment world changes constantly (is that what they call disruption?) but Disney seems to go on for ever, a…
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BETC Luxe in timely launch of YSL’s Mon Paris
Surprising that it’s taken YSL (Yves St Laurent) this long to launch a fragrance called Mon Paris but what better…
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