By Stephen Foster on May 20, 2013
Bacardi has turned to agency veterans Jeff Weiss and Paul Opperman of OW and Lee Daley former chief strategy officer of McCann, to try to revive Bacardi in the US. The drinks giant recently appointed BETC London to handle its global account so it’s not clear if this is in partnership with the three (who [...]
Posted in Agencies, Clients, Creative, News | Tagged bacardi, betc, cuba libre, Jake Scott, Jeff Weiss, Lee Daley, mccann, new campaign, ow, Paul Opperman
By Stephen Foster on February 14, 2013
PSA Peugeot Citroen is a company that could do with a bit of help just now, it’s just reported a record €5bn loss and, with 60 per cent of its cars sold in the EU, must be praying that the anticipated economic recovery in Europe does indeed come to pass. One of the problems Peugeot [...]
Posted in Agencies, Analysis, Clients, Finance, News | Tagged audi, betc, bmw, global campaign, psa peugeot citroen, rcz, sports coupe, €5bn loss
By Stuart Smith on December 12, 2012
You don’t have to look far for this year’s Big Theme in the Epica creative advertising awards. After 25 years as a Eurocentric awards scheme, with a nod now and then to the wider EMEA hinterland, Epica finally went global, welcoming entries from the dynamic emerging markets of Brazil, Argentina, India and China – not [...]
Posted in Agencies, Clients, Creative, News | Tagged aldi, betc, epica awards, journalists, long commercials, midttrafik, rainforest alliance
By Staff on November 29, 2012
BETC Paris is one of the hottest (as well as the biggest) agencies in France and owner Havas seems determined to make it a world brand. BETC’s new London outpost, headed by CEO Matthew Charlton and ECD Neil Dawson has a key role to play in the process and the agency has just hired four [...]
Posted in Agencies, Clients, Creative, News | Tagged betc, cow & gate, jonathan Davis, London, Matthew Charlton, Neil Dawson, paris, samsung, seductive motion
By Stephen Foster on October 19, 2011
Well here it is, BETC Paris’ ‘Bear’ ad for French broadcaster Canal+. This has got the creative community all-a-Twitter, but is it any good? Strict types in Cincinnati (Procter & Gamble HQ) and other unforgiving places where they nurture their ad budgets (billions admittedly) might argue that any ad that seeks to make a point [...]
Posted in Agencies, Clients, Creative, News | Tagged agency network, bear, betc, canal+, david jones, france, Guy Hayward, havas, jwt london, paris
By Stephen Foster on September 29, 2011
This morning we learned that Guy Hayward was quitting as CEO of JWT London and this afternoon we learned that RKCR/Y&R CEO Richard Exon (left) and ECD Damon Collins were quitting to form their own agency. Both agencies are owned by WPP. It doesn’t seem that long since David Golding, Ben Priest and James Murphy [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, bbh, Ben Priest, betc, breakaway, Damon Collins, David Golding, gardening leave, Guy Hayward, havas, Jame Murphy, John Lewis, jwt london, legal action, mother, oystercatchers, Richard Exon, rkcr/y&r, Sir Martin Sorrell, wieden+kennedy, WPP
By Stephen Foster on September 29, 2011
JWT in London has had more bosses than you can shake a stick at in recent years and now the latest, Guy Hayward, who joined from 180 Amsterdam which he co-founded in 1998, is leaving after just two years to join ambitious Havas network BETC. Hayward’s departure is a particularly grievous blow as JWT London [...]
Posted in Agencies, Clients, Creative, Finance, Media, News, PR | Tagged 180 amsterdam, arnold worldwide, bbh, betc, david jones, ero rscg, ford, gsk, Guy Hayward, Hamish McLennan, havas, Hill & Knowlton, JWT, jwt london, Lee Doyle, mec, ogilvy & mather, omnicom, Paul Taaffe, public strategies, publicis groupe, saatchi & saatchi, Sir Martin Sorrell, Toby Hoare, unilever, WPP, y&r
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