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Advertisers
BETC Luxe in timely launch of YSL’s Mon Paris
Surprising that it’s taken YSL (Yves St Laurent) this long to launch a fragrance called Mon Paris but what better…
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Advertisers
BETC sticks pins in French footballers for Canal+
French football has a Classico too it seems, Olympique de Marseille vs Paris Saint Germain, happening this Sunday and broadcast…
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Yves St Laurent launches Y for Generation Y
Yves Saint Laurent is launching a new fragrance Y, aimed at the menfolk of Generation Y. These generations become a…
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Advertisers
BETC sets up new agency Traction as it recaptures Citroen for Havas
Citroen has returned to its spiritual home of Havas from Les Gaulois, but this time with a new agency Traction,…
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BETC CCO Remi Babinet – three of my favourite campaigns and one that got away
By Michael Lee I recently posted who I thought were the best ever creative directors in advertising. One of those…
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Agencies
BETC launches POP record label with Bollore’s Polydor
French media giant Vivendi and agency group Havas may be separate companies but they have one Vincent Bollore in common.…
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BETC unveils sexy robot for Total Quartz
Can you remember when British TV was awash with motor oil ads? Manly lubricants stuffed full of secret ingredients that…
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Advertisers
Peugeot harks back to boy racer 205 era in launch campaign for new 208 GTI
Back in the day I recall a certain media agency that rewarded its more valued eager beaver time buyers with…
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BETC chases a new viral winner with ‘Raccoon Dance Party’ for Schneider Electric
A few years ago BETC Paris created ‘The Bear’ for Canal+ and won just about every ad award going. More…
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