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Advertisers
Tories all over the place before Election cameras
Who on earth is co-ordinating, if that’s not too grand a word, the Tories’ General Election campaign. Not M&C Saatchi…
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VCCP finds its best for Macmillan Cancer Support
Macmillan Cancer Support fills a valuable gap the NHS either can’t or won’t and it’s launching a new campaign ‘Life…
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Joe Root fails to score for New Balance
Trainer brand New Balance is banking on cricket this summer, a wise move because there’s lots of it and (fingers…
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Advertisers
VisitSweden goes on Airbnb, courtesy of F&B
VisitSweden’s advertising has redefined tourism marketing (Its ‘Swedish Number’ has picked up loads of gongs at Cannes) and now the…
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Roger Moore’s life in ads reached its peak – for Tesco?
Sir Roger Moore, who’s died at 89, was best known for his rather unconvincing outings as James Bond (to my…
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Is Whiskas’ new John Lewis-style autism tale selling more catfood or more kittens?
Mars’ Whiskas is launching a new global campaign – ‘Feed their Curiosity’ – with a true story about autistic girl…
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P&G chooses Publicis for £210m UK media
Publicis Media’s Starcom has retained Procter & Gamble’s £210m media account with an expanded brief, winning press buying among other…
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Kelly’s sticks with short, snappy and Cornish from Isobel
Isobel’s debut campaign for Kelly’s of Cornwall ice cream last year went back to basics by being partly in Cornish.…
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Mad Men’s pitch mantra still seems the way of the world
Why do agencies knacker themselves over pitches? Why does the work for them always seem to take place at weekends.…
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