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VisitSweden goes on Airbnb, courtesy of F&B

VisitSweden’s advertising has redefined tourism marketing (Its ‘Swedish Number’ has picked up loads of gongs at Cannes) and now the whole country has been listed on Airbnb, as there’s a “freedom to roam” on public land. This one’s from Forsman & Bodenfors.

Actually it’s quite a hard sell travelogue with a twist.

MAA creative scale: 7.

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