Mars’ Whiskas is launching a new global campaign – ‘Feed their Curiosity’ – with a true story about autistic girl Iris and her new kitten Thula (cats are notoriously curious, of course).
Iris was locked in her own world until Thula arrived. By AlmapBBDO.
We’ve been here lots of times and, among other things, such treatments invite the question: does it sell more product?
No idea whether this will or not but it won’t do Whiskas any harm. It’ll probably sell more kittens.
Impeccably realised, in the John Lewis class for measured heartstring tugging.
MAA creative scale: 9.