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Ad Tech
Giles Keeble: blinkered economics, personalisation and those betting ads that drive you nuts
1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I…
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Do Amex and Dos Equis account moves signal an end to agency pitch mentality?
It’s all change in adland, as we know, and maybe another change is happening: big accounts moving without all the…
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Ad Tech
Paul Wright of iotec: what the ANA code means for adtech
The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The…
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Acne campaign transforms IKEA’s blue bag
Agency Acne is back on the IKEA case (didn’t think they called companies names like that any more but I…
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Y&R wins big creative opportunity with government road safety brief
I see that Y&R has won the UK’s Think! Road Safety account, previously held by AMV BBDO and, over the…
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Corbyn election performance defies the experts, the critics and the money
How can a party with enough money to spend over £1m on Facebook ads, more consultants and supposed internet wizards…
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VW horse laughs at itself (or its drivers) in Tiguan ad
We observed a while ago that VW was getting its ad mojo back despite its many issues (lying and cheating…
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Former Havas chief Benett joins Bloomberg in new role
People talk about a brain drain from advertising and a new one is Andrew Benett, former CEO of Havas Creative…
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Paul Simons: Labour’s in La La Land but so are many voters and they just might win
When David Cameron became PM the outgoing Labour team left a note in the Treasury that said “There’s no money…
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