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Joe Root fails to score for New Balance

Trainer brand New Balance is banking on cricket this summer, a wise move because there’s lots of it and (fingers crossed) the sun seems to be shining.

There’s no finer exponent of the old game (and its newer variants) than Yorkshire batsman and now England captain Joe Root and here he is in a new campaign from BMB.

Pity there’s every cliche in the book. Root reading from a script doesn’t help.

MAA creative scale: 4.

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