Social Media
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Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it?
“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT…
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S4 Capital falls again
Sir Martin Sorrell built his empire at WPP with acquisitions – some of which, like Ogilvy and Chris Ingram’s Tempus…
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We Are Social wins global Carlsberg
We Are Social quietly proves that specialisation works, regularly picking up big social accounts. The latest is Carlsberg which has…
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Which? puts Xmas cheaters in their place in new Neverland campaign
Christmas, says consumer campaigner Which?, is noted as much for its unfair treatment of consumers, faced with “dodgy Black Friday…
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MSQ hires B2B heavyweight Kate MacNevin
Ambitious marketing group MSQ has hired B2B heavyweight Kate MacNevin to lead its B2B operations as global CEO of Stein…
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Now Publicis job axe hits digital agencies Digitas and Razorfish
Publicis is baring its teeth this Halloween with a mounting pile of dismissals among its US agencies. Last week it…
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Are the big ad holding companies still holding up?
For decades they’ve been the central plank of the worldwide advertising empire but now people will be asking (of the…
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Lucie Sarif: what can American showmanship teach us about the power of entertainment?
Americans are widely known for being the ultimate entertainers. It’s the home of Hollywood, Disney, Las Vegas cabaret and Broadway.…
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Frank de Wit: why are social agencies now making commercials?
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking about…
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