Social Media
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MAA 2024 Review of the Year: what’s creativity got to do with it?
No prizes for guessing this year’s big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the…
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Facebook races ahead in ad revenue even though share is falling
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare…
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Brave Bison buys sports agency Engage for £11m
Must be the season for them…while most of the ad world waits for the repercussions of the mooted Omnicom takeover…
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Publicis and WPP: does taking over as world’s number one ad holding company actually matter?
Adland may be full of professional charmers but it’s as competitive as a 16th century Italian court, with assassins lurking…
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Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
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Jaguar’s EV launch: beware of Mad Men
Sometime this week we should get a proper peek at the new, ultra-luxury Jaguar EV that has what seems like…
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WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
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New-look Jaguar warms up the online world as it plots challenge to Tesla
Jaguar Cars is going all-electric and, in advance, has unveiled a new online media blitz that doesn’t feature, um, cars.…
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Will Trump and Musk combine X and Truth Social?
There’s been speculation that one of the target of assassin Eddie Redmayne in the Sky remake of the Day of…
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