Social Media
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Publicis challenges tech giants with major data acquisition
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s…
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Lloyds and Aberdeen show funny side of financial services
The doings of marketing departments never cease to amaze. Lloyds is closing even more branches (the nearest one in my…
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Ocean Outdoor and Landsec renew long term partnership – what will the year bring for the world’s No 1 advertising DOOH destination?
It’s safe to say that the scale and presence of the Piccadilly Lights has helped shape and redefine modern Out…
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Podcasts proliferate but ad market is getting crowded
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls…
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MSQ’s new Sport+Entertainment wins Virgin Media O2
Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ…
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Are Musk’s politics derailing the Tesla brand?
Have the wheels come off Elon Musk? History is littered with arrogant business owners who hare overstepped the mark (and…
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YouTube now world’s ‘most used’ media platform says new research
Media intelligence company Meltwater and We Are Social have released Digital 2025 looking at trends in the market. Key highlights…
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Tesco tries new(ish) direction with food is everything
Tesco is moving on from its seven-year ‘Food loves stories’ to, well, more food love stories with ‘It’s not a…
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Publicis secures ad holding group top spot with 6.3% growth in Q4
As forecast (by Messrs Levy and Sadoun) Publicis Groupe ended 2024 as the world’s biggest ad holding company with strong…
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