Social Media
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Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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NSPCC Childline Sports Day expands with Ocean Outdoor
Children’s charity NSPCC marks the Olympic year by expanding its flagship Childline Sports Day fundraising event from London to Manchester…
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Ogilvy and Hamlet mix hip-hop and street food for Coke’s ‘Foodmarks’
Some of the iterations of Coca-Cola’s ‘Foodmarks’ campaign are more diverting than expected, as is this from Ogilvy Singapore. It’s…
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Ad Age’s MT Fletcher tells it like it is: but is anyone in marketing land listening?
MT Fletcher (not his or her real name) is an Ad Age columnist who has put the cat among the…
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OBE Worldwide experience agency buys into London start-up Playmaker
International experience agency OBE Worldwide has bought a majority stake in London experience start-up Playymaker Experiential. Playmaker, led by managing…
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Some women still discriminated against in ads says new report
Women of colour and older women were nearly invisible in ads in 2023 says CreativeX, launching its annual Gender in…
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Upbeat BBC eyes US growth with R/GA appointment
Interpublic’s R/GA, which has borne the brunt of recent IPG cutbacks among its creative agencies, has added some good news.…
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Ocean UK CEO Phil Hall: why I’m bullish about the future of Out of Home
1/The Out of Home industry seems to have recovered well from the pandemic and subsequent economic difficulties with money flooding…
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Peachaus strips off for confidence-building
Nervous public speakers are seemingly told to imagine their audience naked (let’s not go there) so ethical lifestyle brand Peachaus…
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