Social Media
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Musk 1 Advertisers 0 – WFA winds up GARM in face of X court action
That didn’t take long did it? The World Federation of Advertisers is winding up its Global Alliance for Responsible Media…
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Google accused of breaking own ad rules with Meta YouTube campaign
Google can hardly stop making money however hard it tries. Its recent history boasts a series of own goals, notably…
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Kevin Henry of Ocean Outdoor: how brands can leverage sports with high profile OOH fan experiences
1/Ocean has become, in part, a free to air sports broadcaster in recent years with its large screen coverage of…
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Majid Bahi: how the creator economy is reshaping advertising strategy and budgets
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds…
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Publicis bets on ‘world’s biggest’ influencer marketing company
Influential, which claims to be the biggest influencer marketing company by revenue, has sold to Publicis Groupe. With a network…
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Are Coke and Oreo eyeing flavour tie-up?
The world could do with some good news and help is at hand (maybe) as various social media mavens reckon…
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UK adspend hits record £9.2bn in Q1 2024
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of…
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Jung von Matt London targets geeks with NERD
New London entrant Jung von Matt is targeting “fandom communities, nerds and geek culture” with the London launch of specialist…
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MSQ launches global production service M3 Labs
Production used to be the agency department in the back room, beavering away while the creatives were front of house.…
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