News
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McCann ventures ‘down there’ for Saforelle
Amazing that anything as all-conquering as the beauty industry just seems to have discovered a diverting new frontier – “down…
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We Are Social Amsterdam wins McVitie’s international brief
McVitie’s has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed…
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IPA Bellwether survey paints a grim picture for UK main media
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever…
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MAA Ad of the Week: Xbox from Droga5
Droga5 in the US and elsewhere keeps shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture…
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All killer, no filler. HBO Max gets the Special treatment for ANZ launch
Max is launching in Australia, bringing with it some of the best TV and films from HBO and Warner Brothers…
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Moretti ups the stakes in Italian beer wars
Italian beer wars are enlivening UK adverts: we’ve had Pablo making waves for newcomer (to the UK) Poretti and now…
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Spotify’s impressive gallery of fan tributes celebrates listeners
The pictures speak for themselves on this one. We’ve had plenty of clever, AI-driven campaigns from Spotify but the simplicity…
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Ad holding co’s new two tiers – Publicis and Omnicom then the others
Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the…
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Iris turns the horror of the captcha into playful OOH for World ID
World ID is a new way to prove you’re human online, so what a good idea to make fun of…
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