Finance
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Ford patents in-car targeted ads system that eavesdrops on passengers
Volume car makers don’t seem to be able to make money any more from, er, selling cars so we live…
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Why LNER’s Eleanor drives you nuts
‘Freedom all the way’ is train operator LNER’s current slogan and, if you ever watch the cheap digital channels, you’ll…
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Publicis Groupe buys commerce global player Mars United
Publicis Groupe, which is looking increasingly like a giant consultancy with a creative and media arm, has bought 50-year old…
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Retail media: are backroom deals muddying the marketplace in adland’s fastest-growing sector?
For decades dealing with big retailers has been a cage fight; brands have to bung money here, there and everywhere…
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Asda looks for new creative and media agencies
UK supermarket Asda is reviewing both its creative and media accounts, at Havas and Publicis’ Spark Foundry respectively. Havas is…
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Josh Tilley of Initials CX: leveraging usability for brand differentiation
In today’s digital age, the importance of designing for usability can’t be overstated. It’s not just a matter of legal…
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Struggling Direct Line embarks on creative agency clean sweep
When a client hits rough waters the agency tends to cop it and insurer Direct Line, which said recently that…
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New to Crypto? Don’t make these 4 mistakes
Once in a while, the crypto industry makes the news. We sometimes hear about a surge in the value of…
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WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run…
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