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Creative

Sapient’s Fernandez moves to M&C’s Lida

M&C Saatchi CRM agency Lida has hired SapientNitro’s Pavel Fernandez as creative director. Fernandez (left) will work across all accounts including Royal Mail, IKEA and O2 and report to Trefor Thomas, Lida’s chief creative officer. He will oversee LIDA’s craft ...

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