Creative
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Henkel creative moves to WPP
This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of…
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Tesco’s free fruit friendly giant hits the spot
Much chatter among those largely opposed to the dominance of the tech giants that such companies are now bigger, richer…
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WPP falls back in Q1 2026 – but says it’s all in the plan
It’s not very often that a company sees its Q1 revenue take a powder and announce it as some kind…
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Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the…
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MAA Ad of the Week: David Beckham’s ‘Football Nation’ for Pepsi
Even our distinguished judging panel (one in this instance) is surprised by this choice. But when so many ads are…
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George Parker: the importance of Ernest…Dichter.
Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as…
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Is Diet Coke a win or a defend for Ogilvy?
Is Diet Coke giving its UK and EMEA business to Ogilvy a win or a defend? After all Ogilvy owner…
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Mother’s Day for the boy from Brazil
AlmapBBDO in Brazil has gone overboard for its version of Mother’s Day with this epic, showing a (you’ve guessed it)…
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New agencies Restless and Impatient Ideas set out to ride the AI wave
There’s hardly a shortage of newbie agencies, some of them claiming to harness that destroyer of worlds AI. Jamie Bolding…
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