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By Angie Dean on January 22, 2013
After a few years as top dog among go-ahead European creative agencies Wieden+Kennedy Amsterdam was rather eclipsed last year by some others, not least its London sibling. Maybe it was that big account thing; its stuff for Heineken and its connection with the Bond mega-movie Skyfall was deftly handled but, somehow, failed to excite. This [...]
Posted in Agencies, Clients, Creative, News | Tagged booking.com, heineken, skyfall, tv campaign, wieden+kennedy amsterdam
By Stephen Foster on September 20, 2012
Well here it is, the ad (or one of them) for the new James Bond Skyfall film from Wieden+Kennedy Amsterdam featuring his Bondness himself Daniel Craig. And it’s all quick cutting (out-takes from the other ‘Open Your World’ ads by the looks of it) and one take, at the most, from Dan. Is it any [...]
Posted in Agencies, Clients, Creative, News | Tagged Daniel Craig, Eva Green, heineken, open your world, skyfall, wieden+kennedy amsterdam
By Staff on September 17, 2012
Italian eyeware company Safilo Group has appointed Wieden+Kennedy Amsterdam to handle its Carrera brand. Carrera (left, as sported by Usher) began in Austria in the 1950s as a specialist in ski-ing and motor racing goggles. The agency will launch a teaser campaign later this year (it seems to like these) and then unveil a new [...]
Posted in Agencies, Clients, News | Tagged carrera, Clay Mills, eyeware, luxottica, Nicola Giorgi, safilo group, Sunglasses, wieden+kennedy amsterdam
By Angie Dean on September 17, 2012
One of the most eagerly-awaited ads of the year is Heineken and Wieden+Kennedy Amsterdam’s effort for the new James Bond Skyfall film which comes out soon. Heineken is the film’s main sponsor and has (allegedly) replaced martinis and champagne as Bond’s favoured tipple. The ad and attendant online campaign ‘Crack the Case’ (geddit?) breaks on [...]
Posted in Agencies, Clients, Creative, News | Tagged Berencie Marlohe, Daniel Craig, heineken, skyfall, wieden+kennedy amsterdam
By Angie Dean on September 4, 2012
Wieden+Kennedy Amsterdam is continuing its policy of poaching top London talent, luring Thierry Albert and Faustin Claverie from VCCP to join as creative directors. At VCCP the duo worked on successful pitches for Macmillan Cancer Nurse and McLaren Automotive as well as the O2 account while at their previous agency Mother they worked on pitches [...]
Posted in Agencies, Clients, Creative, News | Tagged Faustin Claverie, mother, surrender monkeys, Thierry Albert, vccp, wieden+kennedy amsterdam
By Staff on July 11, 2012
People come and go in advertising all the time so it’s often hard to see the significance of such moves, unless they involve the boss or a CCO or something (which is why we don’t usually report such non-boss moves). But here are a couple that might be significant. Wieden+Kennedy Amsterdam has lured former account [...]
Posted in Agencies, Clients, News | Tagged Claire Long, covario, doubleyou, GE, heineken, Jordi Pont, nike, Russ Mann, visual sciences, wieden+kennedy amsterdam
By Staff on March 26, 2012
Wieden+Kennedy Amsterdam has wasted no time in replacing managing director Lee Newman, recently poached by Ogilvy & Mather Chicago to be its new president. Newman is being replaced by head of business development Clay Mills (pictured) who also heads the Heineken account. Mills joined the agency in 2010 and since then Heineken has appointed W+K [...]
Posted in Agencies, Clients, Creative, News | Tagged beeline, Clay Mills, Dave Luhr, Eric Quennoy, ge middle east, gunn report, heineken, Lee Newman, Mark Bernath, new managing director, ogilvy & mather chicago, wieden+kennedy amsterdam
By Stephen Foster on March 15, 2012
Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the football World Cup by blasting it with ambush advertising. So Adidas is conducting a beauty [...]
Posted in Agencies, Clients, Creative, News | Tagged 2014 world cup, Adi Dassler, adidas, agency pitch, Andre Laurentino, bbh, brazil, brazil x brazil, creature, David Beckham, f/nazca saatchi & saatchi, mother, nike, Rudolf Dassler, seattle, sid lee, star wars, tbwa chiat day, Wayne Rooney, wieden+kennedy amsterdam, write the future ad
By Stephen Foster on February 9, 2012
As one of many changes under new CEO Rakesh Kapoor (pictured) who’s also shifting control of the more mature European and North American businesses to a new HQ in Amsterdam, cutting back on traditional advertising in favour of digital and social and redefining the whole company as ‘health, hygiene and home.’ Kapoor, who succeeded long-serving [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Bart Becht, david jones, Euro RSCG, havas, health hygiene and home, lapac, new hq, old spice, procter & gamble, Rakesh Kapoor, Reckitt-Benckiser, rumea, russia, unilever, Vladimir Putin, wieden+kennedy amsterdam
By Angie Dean on February 8, 2012
He might do as Heineken is claiming that its new deal with the James Bond franchise owners will include Daniel Craig’s ‘participation’ in Heineken’s ‘Open your world’ campaign from Wieden+Kennedy Amsterdam (Heineken has just extended its 15-year sponsorship deal). The new Bond film, Skyfall, the 23rd in the series, goes on release in September after [...]
Posted in Agencies, Clients, Creative, News | Tagged 50th anniversary, Alexis Nasard, Barbara Broccoli, Daniel Craig, dr no, heineken deal, james bond, Michael Wilson, new film, open your world, skyfall, wieden+kennedy amsterdam
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