Wieden+Kennedy Amsterdam is certainly pulling out all the stops for big new client Milka. Last month it launched a new global platform ‘Tenderness Is Inside’ and now it’s produced ‘Take Them Home,’ a Europe-wide cookie jar competition in which Facebook fans go into a draw to win a not very European sounding cookie jar.
So sales promotion as well as the fancy stuff.
Milka’s a strange brand, a bit out of the ark. Owner Mondelez obviously wants to stay with its jolly Swiss peasant heritage and you have to say W+K is making a pretty good fist of it.
Here’s a trailer with all the runners and riders.
And Anton the hunky mountaineer.
MAA creative scale: 7.