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W+K Amsterdam explores the inner Messi for FIFA 15

Football, football, more football…and most football-related ads are pretty much the same.

But here’s diverting newbie, ‘The Bitter-Sweet Taste of Football,’ from Wieden+Kennedy Amsterdam for EA’s new FIFA 15 game.

Showing Lionel Messi’s hyper-competive digestive tract, as you do.

Wonder how much Leo trousers from ads each year? A hell of a lot considering that, as an actor, he’s a bloody good footballer.

MAA creative scale: 8.

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