warc
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Advertisers
Gunn Report becomes WARC Rankings, owner Ascential tightens grip on awards business
Advertising’s venerable Gunn Report which provides award rankings has been rebranded as WARC Rankings by newish owner Ascential, which owns…
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Advertisers
Ariel’s ‘Dads #ShareTheLoad’ is WARC’s effectiveness awards campaign of 2017
Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national…
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Ad Tech
TV is key to successful big campaigns says WARC
Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular…
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Advertisers
WARC’s words of wisdom from (partly) befuddled adfolk
Ad Effectiveness specialist WARC had a day at Cannes with three sessions and here are some of the speaker quotes…
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Advertisers
Adam&eveDDB tops Warc effectiveness poll, India’s Ariel from BBDO is top campaign
Warc (World Advertising Research Centre as was, based in the UK) produces a purportedly results-based alternative to the Gunn Report,…
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Advertisers
WPP, BBDO Worldwide and MullenLowe Mumbai top performers in latest Warc agency rankings
BBDO has been named best agency network in the 2016 Warc 100 rankings, while WPP picked up the gong for…
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Advertisers
Are these the world’s most effective ad campaigns?
According to WARC (World Advertising Research Centre, a UK research business) they are. WARC has totted up the points they’ve…
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