BBDO has been named best agency network in the 2016 Warc 100 rankings, while WPP picked up the gong for best holding company. The rankings purport to measure creative effectiveness.
MullenLowe Lintas Group Mumbai was named best creative agency, Starcom MediaVest Group Chicago best media agency and Arc Chicago best digital/specialist agency.
The Warc 100 is an annual list of the world’s best campaigns, agencies and brands, based on their performance in effectiveness and strategy competitions in the previous calendar year. To compile this year’s rankings Warc tracked more than 2,000 winning campaigns from 79 different competitions.
WPP scored 3405 points to second-placed Omnicom Group’s 3304 points. BBDO Worldwide reached 1146 points on the agency networks list with Ogilvy & Mather Advertising in second on 809 points.
In the creative agency rankings IPG’s MullenLowe Lintas Group Mumbai won for the second time, this time with 195 points. Droga5 New York was in second place on 179 points with Ogilvy & Mather New York third on 131 points.
Top ten creative agencies
1 MullenLowe Lintas Group Mumbai
2 Droga5 New York
3 Ogilvy & Mather New York
4 Leo Burnett Chicago
5 AMV BBDO London
6 Leo Burnett Toronto
7 Saatchi & Saatchi Sydney
8 Leo Burnett Melbourne
9 Clemenger BBDO Melbourne
10 Wieden+Kennedy Portland
WPP CEO Sir Martin Sorrell (below) says: “Creative effectiveness for clients is what we are in business to provide, so this award is a really welcome endorsement of our companies’ success in that regard. With Cannes, the Effies and now Warc, we hold a trio of our industry’s top awards, which is a great tribute to the talent of our people around the world and across all the various disciplines of advertising and marketing services.”
BBDO Worldwide CEO Andrew Robertson says: “BBDO is all about ‘The Work The Work The Work.’ Great work that works great for our clients. Great thinking inspires great work that delivers great results. Being ranked number one in the world for the third consecutive year underscores just how deeply engrained this is across our network.”
MullenLowe Group global CEO Alex Leikikh says: “Through our challenger thinking, we have delivered some of the most effective, high profile communications ideas in the global marketplace, and the Warc 100 ranking is recognition of this work for a broad range of our clients in the top international markets we serve. To be named the Top Creative Agency for the second year in a row is a tremendous honour for the MullenLowe Group.”
On the top digital/specialist agency list, Arc Chicago was a clear winner on 75 points, ahead of the Marketing Store, another US agency, on 50 points.
Publicis Groupe’s Starcom MediaVest dominated the media agencies rankings, with its Chicago office finishing in first (on 201 points), ahead of New York in 128 points. Starcom Mediavest Group Chicago has been named top media agency in each of the three years of Warc 100 rankings so far. Awards aren’t everything alas: Starcom MediaVest has been laying off staff in the US following a number of account losses.
One of which was Procter & Gamble in the US. P&G was named top advertiser in the survey.
The full results are here.