warc
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Agencies
BETC is WARC’s most creative agency, Ogilvy is top network
BETC Paris has been named as WARC’s most creative ad agency in the world, topping its rankings for 2024. WARC…
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Advertisers
Séamus Brennan: can CTV and VOD grow fast enough to plug the shrinking UK TV ad market?
The latest Advertising Association/WARC expenditure report revealed that the UK TV ad market shrank by nearly 13% year on year…
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Advertisers
WARC: recovering global adspend to hit $1trn in 2024 – just five tech giants dominate
Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – dominate global ad expenditure and are set to increase…
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Advertisers
AA/WARC: Adspend hit the buffers in late 2022 – 2023 recession looms
UK adspend rose 8.8% to hit £34.8bn in 2022 according to new Advertising Association/WARC figures but forecasts have been slashed…
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Advertisers
AA/WARC: UK adspend closes on £35bn but growth slows
UK advertising growth is slowing according to the latest Advertising Association/WARC Expenditure Report, but is set to reach £34.9bn for…
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Ad Tech
WARC pours cold water on adspend forecasts – social media feels the brunt
Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6%…
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Advertisers
WARC names 2021 creative and media top award winners
WARC, which tracks awards results, has given its 2021 Creative 100 network award to WPP’s Ogilvy for the second year…
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Advertisers
AA WARC: UK adland heads for record £30bn
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected,…
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Advertisers
WARC reveals secret of creative effectiveness – or does it?
WARC, which run the Effies and is now owned by Cannes Lions proprietor Ascential, has released its finding into the…
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