By Stuart Smith on June 19, 2012
It might seem a little counter-intuitive to announce the global Effie ‘Effectiveness Index’ winners at the Cannes International Festival of Creativity but then, as my colleague Stephen Foster points out, Cannes has become such a monster event it serves as global launchpad for virtually any marketing services event these days. So, before becoming immersed in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged cannes, effie effectiveness index, effies, McDonalds, mckinney, Sir Martin Sorrell, the pitch, unilever, warc, WPP
By Stephen Foster on May 21, 2012
Recently-appointed UK Newspaper Marketing Agency boss Rufus Olins, former CEO of research operation WARC and before that of Haymarket’s business titles, is relaunching the Newspaper Marketing Agency as Newsworks. Olins says: “The media landscape is evolving fast and this is affecting the national press as much as any other medium. We need to start thinking [...]
Posted in Agencies, Clients, Media, News, Research | Tagged digital platforms, from newspapers to newsbrands, guardian, haymarket, mail online, newspaper marketing agency, newsworks, relaunch, Rufus Olins, uk newspapers, warc
By Stephen Foster on August 1, 2011
It’s no surprise that UK-based WARC (World Advertising Research Centre) has cuts it forecast for 2011 ad growth to 3.2 per cent from 4.6 per cent. WARC also reminds us that, at 2005 prices adjusted for inflation, this means a contraction of 0.1 per cent. In 2011 just about everything that could go wrong with [...]
Posted in Finance, Media, News, Politics | Tagged adspend forecast, Barack Obama, China, doom, eurozone, goerge Osborne, tea party, US deficit, warc, world advertising research centre
By Angie Dean on June 24, 2011
Which is what you’d expect really but it’s reassuring to know that Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola (all its brands presumably) haven’t been wasting all that marketing money. And neither have single brands McDonald’s, Pepsi, Coca-Cola, Chevrolet and Vodafone. These come top in the first Effie Effectiveness Index, launched rather cheekily at [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo, cannes, effie awards, effie effectiveness index, Kraft, omnicom, procter & gamble, publicis groupe, sancho bbdo bogota, unilever, warc, wieden+kennedy, WPP
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