tbwa
-
Advertisers
How TBWA failed as an agency in London – but its managers took over the world
Ad Age has a piece today on Robert Senior, the new global CEO of Saatchi & Saatchi. Senior (left) takes…
Read More » -
Advertisers
Gap and BBDO exec Marcela Aguilar takes the marketing reins at ‘fashion company’ Apple
Apple has hired Gap marketing boss Marcela Aguilar (left), the exec behind its lauded ‘Dress Normal’ campaign as director-global marketing…
Read More » -
Advertisers
Big boost for TBWA as former Coke marketer Mildenhall flies in hospitality giant Airbnb
It was a surprise when former senior Coca-Cola marketer Jonathan Mildenhall upped sticks and joined hospitality start-up Airbnb as CMO…
Read More » -
Advertisers
Lidl pre-empts rivals with surprising ‘Surprise’ campaign
It must be fun running Lidl (and its German cousin Aldi) at the moment as the two German discounters are…
Read More » -
Advertisers
The case of TBWA’s disappearing Macbook Air ad
TBWA Media Arts Lab has just produced a nice new TV ad for the Macbook Air featuring cartoon stickers for…
Read More » -
Advertisers
Bad Beats for TBWA and its Apple account
More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that…
Read More » -
Advertisers
TBWA first to ring the changes at Omnicom as Troy Ruhanen replaces Tom Carroll
Five weeks ago we speculated (go on, predicted) that there would be big changes at Omnicom (and at Publicis Groupe)…
Read More » -
Agencies
Omnicom’s TBWA buys majority in Germany’s Heimat
Omnicom, still licking its wounds (or maybe breathing a sigh of relief) after the failure of its merger with Publicis…
Read More » -
Advertisers
Apple gets its mojo back – which may save TBWA
There are some signs that Apple is getting its mojo back – the iPhone 5S seems to have reclaimed the…
Read More »