super bowl
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News
System1: who’s winning the Bud Light/Miller Lite ad spat ?
Light beer never gripped the consumer consciousness in the UK in the same way as it did in the US.…
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Ad Tech
Toccara Baker of Adobe: the changing role for long-form ads in a six-second media world
With the rise of online channels such as Netflix, Amazon Prime and Now TV, traditional TV viewing has declined by…
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Advertisers
Ryan Reynolds and Hugh Jackman show ads still work – if you’re an A-lister
One of the many benefits of being an A-lister is you and your mates can make ads for each others’…
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Advertisers
Walmart and Publicis to kick off Super Bowl with a bang
Walmart has gone to Publicis for all things marketing – or “transformation” as we say these days – and here’s…
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Advertisers
Skittles’ Super Bowl message: advertising ruins everything
It especially doesn’t like “targeted ads on Instagram.” Self-referential ad spots are something of a Super Bowl tradition – including…
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Advertisers
Why Budweiser’s ‘blowin’ in the wind’ at the Super Bowl
Budweiser usually makes the most of the Super Bowl and it’s grabbing headlines way before the event by hymning that…
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Advertisers
P&G puts on the frighteners in Olay Super Bowl debut
Nearly half the people who watch the NFL Super Bowl are women so Procter & Gamble is making its debut…
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Advertisers
Are Peppa Pig and Pizza Hut on the same planet?
Here’s the trailer for the forthcoming Peppa Pig Chinese New Year movie (it’s the year of the pig), co-produced by…
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Advertisers
Are these the funniest Super Bowl ads?
Let’s try to make this a Super Bowl wrap. This is supposed to be the year when advertisers have rediscovered…
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