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By Staff on May 1, 2013
Virgin Group’s Sir Richard Branson may be getting on a bit but he still has the capacity to surprise. Now Virgin America is introducing a ‘seat-to-seat delivery’ service which passengers can use to send drinks or other goodies (plus a message of course) to other passengers. And, maybe, says Sir Dick, “Get Lucky.” Has the [...]
Posted in Clients, Creative, News, PR | Tagged guide to getting lucky, seat-to-seat service, Sir Richard Branson, virgin america, virgin group
By Angie Dean on April 2, 2013
Two million or so people seem to think like this anyway, according to YouTube’s viewer tally of ‘The First Honest Cable Company’ from ExtremelyDecentFilms. from a UK perspective all it needs is a grinning Sir Richard Branson, supposedly the customer’s best friend (unless you’re a cable viewer where the price keeps going up despite no [...]
Posted in Clients, Creative, Media, PR | Tagged extremelydecentfilms, online film, Sir Richard Branson, the first homest cable company, virgin media, Youtube
By Stephen Foster on March 7, 2013
Here’s the good news: we’re making a big TV campaign! And the bad – we’ve got to use the client’s ‘brand ambassadors.’ And such was clearly the fate of Havas Worldwide in the UK (formerly the agency known as Euro RSCG) with its new campaign for Santander’s 123 cash-back account. There’s not one brand ambassador [...]
Posted in Agencies, Clients, Creative, News | Tagged 123 account, brand ambassadors, David Tennant, havas worldwide, Jenson Button, Jessica Ennis, mclaren, Rory Mcilroy, santander, Sir Richard Branson, tv campaign, virgin media
By Stephen Foster on February 5, 2013
John Malone’s Liberty Global, a big US-based cable company, is planning a bid for the UK’s Virgin Media according to the Financial Times. Virgin Media, in which Sir Richard Branson’s Virgin holds just a three per cent stake (despite appearances to the contrary – he appears in most of its ads) is valued at a [...]
Posted in Finance, Media, News | Tagged Alexander Lebedev, Evgeny Lebedev, John Malone, liberty global, london evening standard, london local tv, Rupert Murdoch, Sir Richard Branson, takeover bid, virgin media
By Stephen Foster on January 14, 2013
Sirs Martin Sorrell and Richard Branson and sundry other business luminaries have written to the Financial Times blasting tbe UK PM’s plans to hold a referendum on Britain’s EU membership. This is scheduled after the next General Election, which David Cameron is unlikely to win – but never mind. These Tory-supporting business types make you [...]
Posted in Clients, Media, News, Politics, PR | Tagged David Cameron, EU, financial times letter, referendum, richard branson, Sir Martin Sorrell, Sir Richard Branson, Tory Party
By Paul Simons on January 9, 2013
Steve Ridgway (pictured) leaves the airline after 27 years, just two years less than the first flight to New York in June 1984. I had the pleasure of working with Steve briefly when we produced the first advertising campaign for Upper Class back in the ‘90’s when the mountain to climb was persuading BA business [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged advertising, american airlines, Bill Bernbach, Craig Keeger, rkcr/y&r, Sir Richard Branson, Steve Ridgway, virgin atlantic
By Stephen Foster on January 9, 2013
Virgin Atlantic, which we still think of as Sir Richard Branson’s airline, has appointed American Airlines customer boss Craig Kreeger (left) as its new CEO. Kreeger succeeds the highly-regarded Steve Ridgway who has left after 27 years, in part because he thought Branson wasn’t paying him enough. Kreeger is likely to be on rather more [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged advertising, american airlines, british airways, Craig Kreeger, delta air ways, heathrow, Sir Richard Branson, Steve Ridgway, totty, tv ads, virgin atlantic
By Staff on August 20, 2012
Celebrity endorsement in advertising is always a two-edged sword. Sure, having hair-style challenged David Beckham or pukkah posh Joanna Lumley around helps to create lots of lazy interest. But interest in whom? For the most part the brand is no more than a moth fluttering about in the penumbra of the celeb’s brilliant aura. Until [...]
Posted in Agencies, Clients, Creative, Media | Tagged bbh, David Beckham, Joanna Lumley, Mo Farah, olympics 2012, Sir Richard Branson, Uma Thurman, Usain Bolt, Victoria Pendleton, virgin media
By Staff on June 18, 2012
Ajaz Ahmed, founder of digital agency giant AKQA is one of the co-authors of a new book Velocity, a best-selling guide to surviving and prospering in the digital age. Here he explains why their thinking is relevant to all kinds of companies, what independence means to him and why he wants AKQA to grow to [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged Ajaz Ahmed, akqa, apple, independence, nike, red bull, Sir Richard Branson, Stefan Olander, velocity, virgin
By Stephen Foster on May 18, 2012
Vaginas seem to be popping up all over the place in ads these days and cheekily-named Sir Richard’s Condoms has produced this film, ‘Vagina Rules,’ by TDA/Boulder for National Women’s Health Week in the US revealing what women definitely do not want in their vaginas. SRC isn’t that Sir Richard of course, his condom brand [...]
Posted in Agencies, Clients, Creative, News | Tagged Austin O'Connor, chemicals, Jonathan Schoenberg, mates, national women's health week, online film, onlychild, Sam Miller, Sir Richard Branson, sir richard's condoms, tda/boulder, vagina etiquette, vagina rules
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