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Sir Richard and Virgin try to turn hotel launch delay into a marketing triumph

You have to award the prize for barefaced cheek to the Virgin empire.

It’s finally about to open its first hotel, in New York in December, after promising to open 25 way back in 2010. Two more, in Chicago and Nashville, are promised in 2017. Maybe Virgin is waiting for its resolutely earthbound Virgin Galactic to transfer guests from the airport.

But, as ever with Virgin, it’s going to be ‘brilliant.’

And here’s the man himself, ‘cute’ as ever.

Sufferin’ Succotash!

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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