maxus
-
Agencies
Lindsay Pattison of Maxus: how to forge a better understanding between ad employers and employees
Any debate on the relative virtues and vices of Generation X versus Generation Y employees tends to bring up similar…
Read More » -
Advertisers
Maxus shows benefit of branding in a grey market
Media agency evaluator RECMA has named WPP’s Maxus as the fastest growing media agency network in the world over the…
Read More » -
Advertisers
Jen Smith of Maxus: why native advertising is a better deal for marketers than advertorials
Speaking at Adobe’s London Digital Marketing Summit, Will Hayward, vice-president, advertising at BuzzFeed said native advertising was currently seen as…
Read More » -
Advertisers
Williams quits top PHD post to join WPP’s Maxus
WPP boss Sir Martin Sorrell observed recently that his company was succeeding in poaching talent as well as accounts from…
Read More » -
Advertisers
Nick Baughan of Maxus: seven questions smart clients should ask media agencies in the pitch process
Nick Baughan (left) is managing director of Maxus, the newest WPP media agency and the fastest-growing in the UK. Here…
Read More » -
Advertisers
Maxus, Arena and Evolve ride the content boom
At some point in the past few years sponsorship morphed into content and new deals seem to be being struck…
Read More » -
Advertisers
Twining’s Options and Maxus bank on cold temperature weather deal to heat up sales
Timing is everything in this go-go world and WPP-owned media agency Maxus will be rubbing its chilly hands with glee…
Read More » -
Advertisers
Lindsay Pattison: media is becoming more technological but we still need the right fusion of maths and magic
Another year begins, and I reflect on 2013 as the year that technology brought mass disruption to our industry. At…
Read More » -
News
Is Barclays tip-toeing down the agency-bashing route?
Well it might be, according to a story in Campaign. Apparently Barclays has hired search outfit Oystercatchers to conduct an…
Read More »